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  • The User then makes about $ 5-7 for every 1000 ad views from on their videos.
  • DoubleClick is a New York Web ad manager that serves 11 billion impressions _ or ad views _ per month.
  • SiteScout allowed its users to bid on mobile ads from its DSP in November 2012 providing access to 30 billion mobile ad views per month.
  • I think of YouTube's Partner Program, in which Users can apply to get a slice of ad views once they have enough followers on their channel.
  • Using the same rate, it would therefore be willing to pay $ 15, 000 for those 2 million online-ad views, or a cost-per-thousand-views ( CPM ) rate of $ 7.50.
  • Using the same rate, it would therefore be willing to pay $ 15, 000 for those 2 million online-ad views, or a cost-per-thousand-views ( CPM ) rate of $ 7 . 50.
  • This model makes sense for YouTube because it is gaining immense amounts of traffic and ad views because of these User's contributions and it only makes sense to encourage them to keep producing and sharing videos.
  • In March 2014 Johnston Press joined forces with other media companies including " Local World " and " Newsquest ", to create a nationwide digital advertising proposition called 1XL, which now boasts over 23 million monthly unique users and a billion monthly ad views.
  • With the advent of the Internet, through log file server collecting data it was believed that ad views could be tracked with unprecedented accuracy and  number of different prospects reached was removed from the equation, and a new CPM equation was created for the internet:
  • According to 2014 estimates by the Interactive Advertising Bureau, approximately 36 % of all reported Web traffic is considered fake, with the corresponding amount of fake ad views due to hijacked computers programmed to visit sites, cheating advertisers who pay based on the number of times their ad is loaded in response to a visit.